Privacy Policy

At Watermark Capital Inc., dba Watermark Home Loans (“Watermark”), we understand the importance of your personal and financial information (“Financial Information”). To protect your Financial Information, Watermark has adopted the following privacy policy. By sharing Financial Information with Watermark, whether through the Internet, over the phone, or other, you are indicating that you understand and consent to the following.

Because of the financial nature of our business, our websites are not designed to appeal to children under the age of 13. Therefore, we don’t knowingly attempt to solicit or receive any information from children.

Watermark will use your Financial Information (such as name, address, social security number, telephone number, email address, etc.) to provide you with the financial services you request and to provide you with information about our financial services and offerings.

Watermark may use your Financial Information or website activity to send you email marketing communications. Watermark may also use your Financial Information and website analytics (described below) to deploy targeted digital marketing and targeted offers. If you do not want to receive these offers or promotions, send an email to or call (800) 896-9365.

Watermark will not sell or share your Financial Information with outside companies for their promotional use. While credit reporting agencies may share your information with other companies when you apply for a home loan, Watermark will not do so.

Watermark may record and save the Financial Information you share with us. We may share that Financial Information, on a confidential basis, to service providers such as title companies, credit reporting agencies, appraisers, and others who we work with in handling your loan (“Service Providers”). If you submit a loan application or a request to be prequalified to us, you authorize us to share your credit report and other Financial Information with our Service Providers for the purpose of processing your loan application or request.

In some instances, third parties (such as consultants, auditors, accountants, attorneys, or software developers) may need to access your Financial Information as part of services that they are providing to Watermark. If any such third parties are given access to your Financial Information, they are strictly prohibited from using it for any reason other than to provide the service that Watermark requested.

If you call Watermark, we may record and/or transcribe the phone call. We do this to help ensure that we are providing you with the best possible customer service.

You may choose what Financial Information to share with Watermark; however, some Financial Information may be necessary in order for us to fulfill your request. If you choose not to provide necessary Financial Information, we will not be able to provide you with the requested service.

If Watermark is involved in a sale, merger, transfer, exchange, or other disposition, your Financial Information may be transferred to another entity as a part of that process.

In certain situations, Watermark may be required to share Financial Information to comply with laws, court orders, subpoenas, search warrants, or law enforcement requests.

Watermark takes care to protect the Financial Information you provide us. For Financial Information provided over the Internet, Watermark uses both physical and digital security measures to keep your Information safe.

Watermark may use “cookies” to help us better understand how customers use our website and to troubleshoot problems with sessions. We may also use cookies to make the experience of using our website easier for our customers. Your browser may be required to accept cookies from Watermark in order to use certain features of our website.

Watermark may also track usage data, including your IP address, which pages you view, how you came to our site, and other information about your experience with Watermark’s website. This information is used to help us understand what parts of our website are most valuable to visitors, and what we can do to improve our website. We may also use cookies, analytics, and other technologies to develop new services, learn about the effectiveness of our advertising, and to learn what Watermark offerings may be of interest to you.

Watermark uses web analytics services, which currently include Google Analytics.

Google Analytics is a web analytics service provided by Google Inc. Google Analytics uses cookies and similar technologies to analyze how users use the Domains. The information generated about Domain usage (including your shortened IP address) is transmitted to Google in the U.S. This information is used to evaluate visitors’ use of the Domain, compile statistical reports on Domain activity, and provide other services related to the Site and Internet use. Google may also collect information about Domain visitors’ use of other websites. For more information about Google Analytics, or to opt out of Google Analytics, please go to:

For more information about how Watermark protects your Financial Information, or to get answers to any questions about our privacy policy, email us at